Girlcott™ Pronunciation: /ˈɡɜːl.kɒt/ (GURL-kot) Part of Speech: Noun / Verb
Definition: The opposite of a boycott; the intentional and consistent act of going out of your way to purchase a person’s goods or services in order to help them grow into a first-class business. A Girlcott™ includes showing grace for their shortcomings while constructively holding them accountable, with the expectation that their offerings will improve and ultimately become the best in their field.
Example: The community is Girlcotting the new Black Owned bakery, buying its pastries regularly and providing supportive feedback so it could thrive and excel.