$1.7 Trillion BP + $2 Trillion SP
Our Buying Power is over $1.7 trillion annually. Our Soft Power, the global influence of our culture and ideals are priceless. Yet, less than 2% of this combined force is directed back into our own communities. Imagine the compound effect of intentionally aligning our economic might with our cultural might. To build businesses that scale from our neighborhoods to the world, start here: List your business for free to be found, and search this directory first to invest. Together, we transform spending into ownership and influence into legacy.
From Us To Us.
Black American Wealth Departure: COLLECTIVE DESTRUCTION
Remittances Pronunciation: rih-MI-tuhn-siz
Definition: Sums of money sent by migrants back to their home country, typically to family members, which play a crucial role in supporting household income, economic stability, and development in the recipient's homeland.
Africans. Afro-Caribbeans. Afro-Latinos
From hair care and restaurants to corporate enterprises, Black Americans extended hundreds of billions of dollars toward these communities from a posture of Pan-African solidarity. That goodwill was not reciprocated. While we operated from a unity mindset, the majority operated from a conquest mindset, methodically capturing our consumer dollars with no intention of reinvesting them back into our communities. Our generosity was strategically exploited, and the compounded economic cost has been staggering. The solution to this is here!
Pan-African Businesses
East Indians. Asians. Arabs.
From beauty supply stores and corner delis to hotels, franchises, and the Black American hair care industry, Black Americans have been among the most loyal consumers these communities have encountered. We spent hundreds of billions of dollars fueling their economic ascent. We fought the battles and made the sacrifices that opened those doors. They walked through them, captured the market, and returned nothing nothing near to our support for them. Our generosity was treated as a resource to be extracted, and the financial toll of that one-sided relationship continues to compound daily. The solution to this is here.
Asian & Arab Businesses
Colonized. Slave Mentality. Lack of Decorum. Ill Mannered. Violent. Black Americans
Principled, civically conscious Black Americans spend tens of billions of dollars annually simply to avoid spaces compromised by the behavioral outcomes of colonization. Buying homes in other neighborhoods, enrolling children in private and charter schools, and seeking entertainment outside of Black spaces are not acts of self-hatred; they are costly, rational responses to the public disorder that unhealed colonial trauma produces in large segments of many of our communities. Until we collectively address the root causes of that trauma, decent Black Americans will continue paying an enormous economic penalty to maintain their quality of life, and those dollars will never return to us. The solution to this is here.
To Avoid Colonized Black Americans
NOTE: These figures do not capture the full cost. The behavioral and social dysfunction produced by unhealed colonial trauma has caused an additional estimated $98.5 billion in grants, investments, institutional resources, and community development opportunities to be redirected away from Black American communities entirely. Funders, investors, and institutions, unwilling to navigate the instability, have consistently chosen to invest elsewhere. The colonized segment of our community has not only cost us consumer dollars; it has cost us the infrastructure that would have been built with them. The soluton to this is here.
Non-Afro Latinos
From construction and landscaping to grocery stores, nail salons, and large-scale government contracts, Non-Afro Latino communities have built substantial economic infrastructure, often in the same cities and neighborhoods where Black Americans have historically been concentrated. Black Americans have spent hundreds of billions of dollars supporting these businesses and, critically, have shared political capital, civil rights frameworks, and hard-won legal protections that opened doors for Latino advancement. That investment has not been reciprocated economically, politically, or culturally. Non-Afro Latino communities have largely operated from an insular, ethnically consolidated economic model, circulating dollars within their own networks while actively competing against Black Americans for jobs, contracts, housing, and political representation. We extended solidarity; the large majority pursued strategy. The compounded cost of that imbalance grows larger every day. The solution to this is here!
To Latino Businesses
A Necessary Acknowledgment
We recognize, honor, and deeply appreciate every individual and community, of every race and background, for whom the critiques above do not apply. Those who have stood with us financially, politically, culturally, and emotionally, through the darkest chapters of our history and into the present day, are not invisible to us. Their solidarity is cherished and will not be forgotten. However, in full honesty, those numbers are statistically inconsequential against the scale of what has been extracted from us. Our collective lived experience as Black Americans validates what the data confirms: across these relationships, the net balance has not been in our favor. We bear no malice, but we cannot afford sentiment over strategy. Predictive analytics and current trajectory indicators project that without rapid, drastic, and immediate corrective action, Black Americans as a distinct, cohesive people with economic and cultural agency will be functionally diminished by 2040. That is not a threat. That is a deadline. Newbeings 1619. We innovate or, we dissipate.
SEARCH. CIRCULATE. PROMOTE. ELEVATE.
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Girlcott
Girlcott: The opposite of a boycott; the intentional and consistent act of going out of your way to purchase a Black American’s goods or services in order to help them grow into a first-class business. A girlcott includes showing grace for their shortcomings while constructively holding them accountable, with the expectation that their offerings will improve and ultimately become the best in their field.
The 5-Year Girlcott: Revive Our Legacy, Reclaim Our Future
Our economic strength is the foundation of our community's culture and identity. Today, Black American spending circulates within our community at only 2% a drastic fall from 20-25% before Desegregation and our historic peak of 60% in the 1920s.
Predictive analytics warn that without urgent action, this trend will leave our community a diminished shell of its potential. We must act now.
Our Mission: The 5-Year Girlcott
We are launching a focused, five-year economic movement.
This is a multi-year journey. Though we started slowly in 2025, we are committed to accelerating our collective action over the next four years to reach our goal.
How We Succeed Together
1. Find & List Businesses: Our directory is the central hub for our economic ecosystem. Whether you own a business or are a customer, list businesses and services to connect our community’s supply with its demand.
2. Create Newbeing Rain Monthly: Once a month, we create a Newbeing Rain, a synchronized surge of spending and donations to a specific Black American business or cause, amplified by public joy and celebration online. This monthly practice strengthens our bonds and visibly demonstrates our economic power.
Join the Movement. List a Business. Create the Rain. Power Our Path Forward.
